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Our work in the area began with the establishment of the Bulungula Lodge in 2004 (www.bulungula.com) on the Wild Coast of the Eastern Cape in South Africa. The Lodge is community owned, Fair Trade accredited, and uses renewable energy, composting toilets and harvests sustainable rain and ground water sources. In 2007, an appeal to previous guests of the Lodge seed funded our NGO, the Bulungula Incubator, which we established in 2007 to address the challenges of rural poverty in our community while promoting and preserving the positive effects of the traditional African lifestyle and culture.